Branding 3.0

The number of companies with sustainable areas inside them is growing; and better than that is the fact that every specialist in the matter believes that sustainability will be inovation’s greatest driving force. Here in Brazil we already have aproximately 2 million stations  considered green, acordding to OIT (brazilian’s International Work Organization) studies.

The main sectors are the renewable sources one, the woodland one, the sanitation one, the material management one and the transportation and telecommunications one. Amongst the job descriptions inside the area are the enviromental risc assessment analysts, the green developers and the ecodesigners. These last ones, in our opinion, shouldn’t even be called that. In a very near future, not to mention right now, every designer will be an eco one and will design sustainable solutions.