Branding 3.0

There is nothing better than to have clients from which you can learn everyday…

Since October 2^nd, when I started to join Natura’s first multi disciplinary forum formation experiences for the construction of knowledge.

The first Scientific Forum – Sustainable Technologies was formed by me and three other UNICAMP teachers, each one with specialties in both Ecological Economics and Evolutionary economics’ areas. The Forum’s work started with a presence meeting on October 2^nd in Cajamar, Natura’s headquarters, which lasted all day long.

In this occasion, each one of us made a 45 minute presentation; then, along with the main representatives from Natura’s sustainable technologies researchers’ team, there was a round of discussion focusing on Natura’s environmental impact program’s main topics, from packages to business’ models.

After this workshop, the second phase start has been given, what they referred to as Wikishop, gathering meetings and information’s exchange through the web.

The first virtual meeting happened this Thursday, October the 27^th.

I’ll tell you guys a little bit more later on…