Branding 3.0

Designer, engineer, architect and professor. The Italian Ezio Manzini, one of the greatest names in current sustainable design, is a true sewer of ideas, concepts and realities. Director of Research in Sustainable Design and Innovation at the Polytechnics Institute of Milan, he is convinced that to live better we need to consume less.
Manzini believes that the future of design depends on the population changing its habits and reducing its consume rate. He also thinks that small radical changes taking place in several communities worldwide are the beginning of a much bigger change in our way of living, consuming and producing. On his blog, Manzini pinpoints and tells the stories of some of these creative communities that he has discovered.
Check it out!