Branding 3.0

Fred Johnston participates today in the 1st International Conference on Design MOB (mobilization object Brazil) in São Paulo. The event, which is a partnership between Brazil and Object Apex Brazil, will be held between the 28th and 30th of July. The event brings together, among the guests, top names in domestic and international design…

For those who still haven’t seen it, “The Story of Stuff” is a film worth watching. It’s a short twenty-minute video that completely changes our point of view of how we live. Annie Leonard is an international expert on environmental sustainability as well as health issues. She has more than 20 years of experience…

After the first presentation on Branding 3.0 was given on Cannes Lions earlier this year, this subject started to raise interest in a lot of people here. Not only corporations, but also journalists were interested in talking about it on their media…

“Doing more with less” seems more and more likely to be the best way to live in a world concerned with sustainability matters. Simple attitudes are valued for being so original and innovative, that bring about fantastic and extremely creative results. This originality moves the global economy…

Now it´s São Paulo´s turn! After two meetings held in Rio de Janeiro, project Branding 3.0 arrives in São Paulo, next August. The goal of these round-tables is to debate creative ways for the new relationship that will be established between people and brands in accordance with the Branding 3.0 proposal…

Tátil won the Bronze Lion in Cannes Lions 2009. The winner project was Natural Media, which is a dry leaf which receives different graphic art through a process of laser engraving. The Natural Media leaves were considered a product with low environmental impact, and had been rewarded for its originality …

Designing the space and thinking of all the communication pieces to represent the Brazilian design in Cannes Lions 2009 was a great challenge. But the result is already rewarding. The concept of “Flipping the ordinary,” which values the concept of ‘doing more with little’, has been very successful during the international festival. The simple strip of paper attached with a loop jumping …

The branding 3.0 workshop held this Monday, June 22nd in Cannes was a big hit, especially considering competition next door with a speech from the founder of Twitter. The ideas were successful and perceived as original. The questions were intelligent, allowing grounds for a rich discussion, being that the challenge to think about the future of brands …

Tátil has conceived the stand that will hold all Brazilian work during the 2009 Cannes Lions. Exploring the concept of ‘Flipping the Ordinary’, which comes from ‘doing with very little’, the agency will show during the event the way in which the diversity and richness of languages of Brazil translates on the way professionals…

On June 9, names of different fields of knowledge of the country gathered to discuss how the brands will face the future in a world where sustainability is presented as a necessity of the first order for adaptation to the new times. This date was the second meeting of Branding 3.0 project, sponsored by Fred Gelli …