Branding 3.0 - Tátil Design de Ideias

Nov 11

Published in this week’s Folha (Leaf) newspaper: even with the crisis, us brazilians keep wanting to purchase. Obviously there’s nothing wrong in wanting to improve one’s own life and, once conquered all domestic type conforts, it gets hard to give them up, right? The problem is we still haven’t paid for the real cost of what we purchase and, at that moment, government’s role is to…

Postado em Branding 3.0 por Tátil
Nov 11

The number of companies with sustainable areas inside them is growing; and better than that is the fact that every specialist in the matter believes that sustainability will be inovation’s greatest driving force. Here in Brazil we already have aproximately 2 million stations considered green, acordding to OIT (brazilian’s International Work Organization) studies.

Postado em Branding 3.0 por Tátil
Nov 4

There is nothing better than to have clients from which you can learn everyday…

Since October 2nd, when I started to join Natura’s first multi disciplinary forum formation experiences for the construction of knowledge.

The first Scientific Forum – Sustainable Technologies was formed by me and three other UNICAMP teachers, each one with specialties in both Ecological Economics and Evolutionary economics’ areas. The Forum’s work started with a presence meeting on October 2nd in Cajamar, Natura’s headquarters, which lasted all day long.

Postado em Branding 3.0 por Fred Gelli
Oct 9

In 2005, Nike decided to launch its first line of environmentally friendly sneakers, called “Considered”. Along this line, the company expected a good response, especially from the hiking boot made of fibers and a clearly ecofriendly face. Critics dubbed them the “Air Hobbit” boots, in reference to the heroes of the Lord of the Rings. [...]

Postado em Branding 3.0 por Tátil
Sep 18

Written by Therry Kazazian, one of ecodesign’s main names in Europe, and edited by Senac, the book “There Will Be An Age for Lighter Things” is not just another text book reading about design and sustainable development. Thierry Kazazian’s book talks about sustainability in an unusual and creative way…

Postado em Branding 3.0 por Tátil
Sep 8

Designer, engineer, architect and professor. The Italian Ezio Manzini, one of the greatest names in current sustainable design, is a true sewer of ideas, concepts and realities. Director of Research in Sustainable Design and Innovation at the Polytechnics Institute of Milan, he is convinced that to live better…

Postado em Branding 3.0 por Tátil
Aug 31

In the night of August 18th, a Tuesday, marked the 3rd Meeting of the Branding Project 3.0, the first one held in São Paulo. The contents of our conversation were so rich that it is almost impossible to have it translated on this text. Very soon we will post a video with highlights of our chat, so you can enjoy our conversation …

Postado em Branding 3.0, Meetings por Tátil
Aug 18

Today, August 18th, it will take place the third meeting of project Branding 3.0, the first one being held in São Paulo. We are all excited by the presence of a great team that, inspired by the light of the individual experiences in so many different areas of knowledge, will change their perceptions on what will be the “brands’ role” in a future…

Postado em Branding 3.0, Meetings por Tátil
Aug 6

A very original and inspiring website has just been launched by Janine Benius, an American biologist who got global visibility after giving a speech on Biomimetics on TED – worldwide Technology, Entertainment and Design event. Biomimetics is a scientific field whose main goal is the studying

Postado em Branding 3.0 por Tátil
Jul 31

Tátil’s Natural Media project, which won the Bronze Lion at Cannes Lions 2009, just won another prize: the gold in the IDEA Brazil, considered the Oscar of design. Tátil won the award in the ecodesign category. The project Natural Media is an ecologic flyer in the form of dry leaf…

Postado em Branding 3.0 por Tátil