One thursday after the carnival, everyone in Tatil’s team, in Rio and São Paulo, got their Gátil. A few were chosen and got the Mini Gátil.
Gátil was our hero in the Caboré Award’s conquest, after an endless “dying of love” saga. After 7 attempts, he finally won over the Owl. The Mini Gátil, complete with wings, is the result of this meeting, this torrid affair. The distribution of the Gáteis was fun, each person choosing their colors for the paws. It’s worth a look in the video below.
Winning the Caboré in 2009, same year we celebrated our 20 year anniversary, was such a huge accomplishment. A perfect way to end a very special year with a bang – we also won a Cannes Lion, USA’s IDEA award and a D&AD award.