Branding 3.0

Written by Therry Kazazian, one of ecodesign’s main names in Europe, and edited by Senac, the book “There Will Be An Age for Lighter Things” is not just another text book reading about design and sustainable development. Thierry Kazazian’s book talks about sustainability in an unusual and creative way, full of pictures, illustrations and presentations of a number of fictional situations that argue about the essential parts of every day life: water, food, energy, housing, sports and multimedia.

“There Will Be An Age For Lighter Things” is a true reflection about things that hack our everyday life and take their weight in the environment, things that could be light and durable. Kazazian proposes the development of products and service in a sustainable way since their conception up to their recycling. Good ideas for new businesses, products and new ways of living and consuming.