Branding 3.0

Published in this week’s Folha (Leaf) newspaper: even with the crisis, us brazilians keep wanting to purchase. Obviously there’s nothing wrong in wanting to improve one’s own life and, once  conquered all domestic type conforts, it gets hard to give them up, right? The problem is we still haven’t paid for the real cost of what we purchase and, at that moment, government’s role is to encourage productive companies that are responsable  for the enviroment, the society and the future, instead of  encouraging certain segments indiscriminately. The consumers are well aware of it and better informed each day. The so called C class is sending their kids to the best schools possible. With more information comes more demanding.