Jun
24
Leaves win Bronze Lion
Por TátilTátil won the Bronze Lion in Cannes Lions 2009. The winner project was Natural Media, which is a dry leaf which receives different graphic art through a process of laser engraving.
The Natural Media leaves were considered a product with low environmental impact, and had been rewarded for its originality. The result of Tatil’s project is a product which communicates with simplicity and creativity.
The award strengthens the creation of entirely new ideas from simple solutions. Winning the award also strengthens the Branding 3.0 proposal, which suggests the use of sustainable solutions to the activity of each company.
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Sempre me encanta essa capacidade humana de criar soluções! Essa proposta é delicada e inteligente. Me faz pensar de forma mas confortável em sustentabilidade e design. Parabéns!
Deveria ter ganhado ouro! Que idéia genial! Inteligente e sustentável! Daria uma ótima mídia. Ao invés de recebermos aqueles flyers com papéis caros e coloridos, podíamos receber uma folha seca e depois, é só jogar fora sem poluir. Muito bom!