In order to cover environmental, economic, social and cultural issues within a new paradigm and also build a new methodology, one that we dare call Branding 3.0, the sum and exchange of multiple knowledge from different areas is required. We have threfore concevied a project that will take place in six roundtable-style meetings, with up to 8 speakers, to debate possible creative paths for the relationship beetween people and brands take will develop in these new scenarios.
What will the new relationship between people and buying things be like?
What role will brands occupy in the future?
How can we steer away from today’s ubiquitous socio-environmental solutions to find appropriate positionings in face of the economic, social, environmental and cultural issues?
How can we come up with win-win type of relationships, common to all stakeholders?
These and many more other issues are being discussed in our meetings.
The first edition took place on the 18th May 2009. Here are some of the people who particpated: Armando Strozenberg, Ilana Strozenberg, Mana Bernardes, Gian Martinez, Nina Almeida Braga, João Fortes and last, but not least, the Tatil team.
The second edition, held on the th 9th June 2009, gathered Rodrigo Baggio and Laurelena Palhano, Marcia Ballariny, Felipe Guanaes, Michel Robim, Julius Wiedman, Stephan Duailibi Younes, Mônica Dias Pinto and Lúcia Araújo.
VERY HARD to describe in words what we’ve been up to during these meetings!
Here’s a little of what has been discussed to give you a little taste of it. Enjoy!
Should you wish to participate, please send us a message with suggestions, tips, or whatever you can think of. We would like you to experience this relationship network however your heart desires.
WELCOME TO OUR BLOG. IT HAS BEEN MADE WITH ALL OUR HEARTS, BODIES AND SOULS – PLEASE JOIN US IN THINKING THE FUTURE RELATIONSHIP BETWEEN PEOPLE AND BRANDS!
Sao Paulo folk: weep not. The next meeting will be held on 7 July 2009, right at your doorstep.