Branding 3.0

Fred Gelli participates today in the 1st International Conference on Design MOB (mobilization object Brazil) in São Paulo. The event, which is a partnership between Brazil and Object Apex Brazil, will be held between the 28th and 30th of July.

The event brings together, among the guests, top names in domestic and international design. Among them, Tucker Viemeister, a leading global designer name, founder of Frog Design, known as “design guru” according to the Business Week magazine, Bruce Claxton, vice president of Design Integration, Motorola, and Eric Anderson, president of Industrial Designer Society of America (IDSA).

The goal of the initiative is to discuss the future of design as a tool to consolidate brands and products. Trends and strategies used to promote such consolidation will be discussed from four major themes: education, economy, promotion and future. Gelli participates in the debate on new directions of design in Brazil, scheduled for 11am on Tuesday (28th).