Branding 3.0

Ethos  Institute’s 12^th International Conference Edition will be held in may. This edition’s main theme is “The world under a new direction: Sustainability. Society’s new contract with the planet”.

I was invited to do an introduction for Janine Benyus’s work. She’ll be leading  a lecture about the second principle of the Earth Letter as an essential criteria for the development of a green economy, inclusive and responsable.

It’s a 30 minute lecture and my idea is to organize some of her main thinking points. To have the opportunity of presenting Janine Benyus’s work, she being a great bionic’s studious and disseminator – a reference in this particular universe – is a great honor and an incredible opportunity to exchange information and living experiences.

The hole event will be very special, particularly for those working with design or even having an interest in business focused sustainability. On thursday – may 13^th, there’ll be some very interesting lectures. It’ll be a good thing, being a design representative in this conference.

Last year, in the event’s last edition, i made a lecture on bionics. And this year, once again, i’ll be there representing a design that  has a fundamental role in this redesigning scenario of our relationship with the planet.