Branding 3.0

“Doing more with less” seems more and more likely to be the best way to live in a world concerned with sustainability matters. Simple attitudes are valued for being so original and innovative, that bring about fantastic and extremely creative results. This originality moves the global economy…

Now it´s São Paulo´s turn! After two meetings held in Rio de Janeiro, project Branding 3.0 arrives in São Paulo, next August. The goal of these round-tables is to debate creative ways for the new relationship that will be established between people and brands in accordance with the Branding 3.0 proposal…

Tátil won the Bronze Lion in Cannes Lions 2009. The winner project was Natural Media, which is a dry leaf which receives different graphic art through a process of laser engraving. The Natural Media leaves were considered a product with low environmental impact, and had been rewarded for its originality …

Designing the space and thinking of all the communication pieces to represent the Brazilian design in Cannes Lions 2009 was a great challenge. But the result is already rewarding. The concept of “Flipping the ordinary,” which values the concept of ‘doing more with little’, has been very successful during the international festival. The simple strip of paper attached with a loop jumping …

The branding 3.0 workshop held this Monday, June 22nd in Cannes was a big hit, especially considering competition next door with a speech from the founder of Twitter. The ideas were successful and perceived as original. The questions were intelligent, allowing grounds for a rich discussion, being that the challenge to think about the future of brands …

Tátil has conceived the stand that will hold all Brazilian work during the 2009 Cannes Lions. Exploring the concept of ‘Flipping the Ordinary’, which comes from ‘doing with very little’, the agency will show during the event the way in which the diversity and richness of languages of Brazil translates on the way professionals…