Jun
22
Branding 3.0 is a hit in Cannes
Por Fred GelliThe branding 3.0 workshop held this Monday, June 22nd in Cannes was a big hit, especially considering competition next door with a speech from the founder of Twitter.
The ideas were successful and perceived as original. The questions were intelligent, allowing grounds for a rich discussion, being that the challenge to think about the future of brands in a scenario like the one we live in today is new and complex.
Only when each brand has contributed with its best, there will be a wide range of sustainable initiatives in the world, making the economic system acts in a more concerned way with the future of the planet.
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fred, parabens pela iniciativa de amplificar um tema tao poderoso e primordial. e da para ver que isto esta no teu sangue, na tua historia. nem eco-chato, nem eco-oportunista. bom. uma dica quanto ao video. o conteudo é otimo mas o formato nao ajuda muito. veja este como sugestao para deixa-lo mais interativo, para a pessoa se situar no todo, nao se perder e voce nao perder a pessoa:
http://help.twitter.com/portal
abs, max