Branding 3.0

The branding 3.0 workshop held this Monday, June 22nd in Cannes was a big hit, especially considering competition next door with a speech from the founder of Twitter. The ideas were successful and perceived as original. The questions were intelligent, allowing grounds for a rich discussion, being that the challenge to think about the future of brands …

Tátil has conceived the stand that will hold all Brazilian work during the 2009 Cannes Lions. Exploring the concept of ‘Flipping the Ordinary’, which comes from ‘doing with very little’, the agency will show during the event the way in which the diversity and richness of languages of Brazil translates on the way professionals…

On June 9, names of different fields of knowledge of the country gathered to discuss how the brands will face the future in a world where sustainability is presented as a necessity of the first order for adaptation to the new times. This date was the second meeting of Branding 3.0 project, sponsored by Fred Gelli …

Will be held this Tuesday (9) the second meeting of the Branding Project 3.0, which is part of the commemoration of 20 years of Tátil. Hosted by Fred Gelli, will discuss the project in six meetings, one every month and with various guests, as the marks need to prepare for the future, which is essential to adoption of sustainable initiatives …

Thinking of fruit peel in the planet’s atmosphere and refined design solutions were the stimulus for which there are exactly 20 years, I and my partners, Gustavo and Patricia, opened an office of unusual design that sought inspiration in nature for the development of solutions for products and packaging of low environmental impact …