Branding 3.0 - Tátil Design de Ideias » 2009 » November

Arquivo para November de 2009

Nov 27

Yesterday (11/25/09) was a special day! A workshop with almost 50 people – including criatives, planning and attendings from 10 different expertise type agencies that attend to Natura’s Eko brand – was held yesterday, from 2pm till 8pm, in São Paulo. We – that is me, Tânia Savaget (inspiration and strategy core director), her pupil [...]

Postado em Branding 3.0, Tátil por Fred Gelli
Nov 16

Como parte da nossa “campanha” pro Caboré ( é turma, nesse prêmio rola praticamente uma “campanha eleitoral ” !!! ), saiu hoje no Meio & Mensagem um encarte com nossos flyers de folhas! São três desenhos diferentes que reforçam o caminho que escolhemos. Foram, no total, 4.500 folhas catadas no Jardim Botânico e no Parque Lage que hoje invadiram os escritórios de São Paulo! Vale uma conferida no nosso hotsite que traz depoimentos de nossos amigos e clientes, uma visita guiada na Tátil, além da saga do Gátil, nosso mascote oficial, tentando conquistar a Coruja, símbolo do Caboré.

Postado em Tátil por Fred Gelli
Nov 11

Published in this week’s Folha (Leaf) newspaper: even with the crisis, us brazilians keep wanting to purchase. Obviously there’s nothing wrong in wanting to improve one’s own life and, once conquered all domestic type conforts, it gets hard to give them up, right? The problem is we still haven’t paid for the real cost of what we purchase and, at that moment, government’s role is to…

Postado em Branding 3.0 por Tátil
Nov 11

The number of companies with sustainable areas inside them is growing; and better than that is the fact that every specialist in the matter believes that sustainability will be inovation’s greatest driving force. Here in Brazil we already have aproximately 2 million stations considered green, acordding to OIT (brazilian’s International Work Organization) studies.

Postado em Branding 3.0 por Tátil
Nov 4

There is nothing better than to have clients from which you can learn everyday…

Since October 2nd, when I started to join Natura’s first multi disciplinary forum formation experiences for the construction of knowledge.

The first Scientific Forum – Sustainable Technologies was formed by me and three other UNICAMP teachers, each one with specialties in both Ecological Economics and Evolutionary economics’ areas. The Forum’s work started with a presence meeting on October 2nd in Cajamar, Natura’s headquarters, which lasted all day long.

Postado em Branding 3.0 por Fred Gelli