Branding 3.0 - Tátil Design de Ideias » 2009 » October

Arquivo para October de 2009

Oct 9

In 2005, Nike decided to launch its first line of environmentally friendly sneakers, called “Considered”. Along this line, the company expected a good response, especially from the hiking boot made of fibers and a clearly ecofriendly face. Critics dubbed them the “Air Hobbit” boots, in reference to the heroes of the Lord of the Rings. [...]

Postado em Branding 3.0 por Tátil