Branding 3.0

This week, on friday the 5th to be exact, i’ll begin teaching a Bionics class (same as biomimetics) at PUC/Rio’s Design Department. For those who don’t quite know what this is: Bionics is a science that searchs, within the natural systems, an inspiration for problem solving inside engineering, design, medicin, and other fields [...]

One thursday after the carnival, everyone in Tatil’s team, in Rio and São Paulo, got their Gátil. A few were chosen and got the Mini Gátil.

Gátil was our hero in the Caboré Award’s conquest, after an endless “dying of love” saga. After 7 attempts, he finally won over the Owl. The Mini Gátil, complete with [...]

The “ABP’s Professional Communication Stand Out” award happened last  monday (november 30th) at Copacabana Palace hotel.
The award  exists since 1983 and it’s – alongside Caboré – one of the most important awards in the market.
For the first year, design showed up as a  category and Tatil took the prize!
Running with us were Ana Couto and [...]

Yesterday (11/25/09) was a special day!
A workshop with almost 50 people – including criatives, planning and attendings from 10 different expertise type agencies that attend to Natura’s Eko brand – was held yesterday, from 2pm till 8pm, in São Paulo.
We – that is me, Tânia Savaget (inspiration and strategy core director), her pupil Rafa Todeschini, [...]

Como parte da nossa “campanha” pro Caboré ( é turma, nesse prêmio rola praticamente uma “campanha eleitoral ” !!! ), saiu hoje no Meio & Mensagem um encarte com nossos flyers de folhas! São três desenhos diferentes que reforçam o caminho que escolhemos. Foram, no total, 4.500 folhas catadas no Jardim Botânico e no Parque Lage que hoje invadiram os escritórios de São Paulo! Vale uma conferida no nosso hotsite que traz depoimentos de nossos amigos e clientes, uma visita guiada na Tátil, além da saga do Gátil, nosso mascote oficial, tentando conquistar a Coruja, símbolo do Caboré.

http://www.tatil.com.br/cabore

Published in this week’s Folha (Leaf) newspaper: even with the crisis, us brazilians keep wanting to purchase. Obviously there’s nothing wrong in wanting to improve one’s own life and, once conquered all domestic type conforts, it gets hard to give them up, right? The problem is we still haven’t paid for the real cost of what we purchase and, at that moment, government’s role is to…

The number of companies with sustainable areas inside them is growing; and better than that is the fact that every specialist in the matter believes that sustainability will be inovation’s greatest driving force. Here in Brazil we already have aproximately 2 million stations considered green, acordding to OIT (brazilian’s International Work Organization) studies.

There is nothing better than to have clients from which you can learn everyday…

Since October 2nd, when I started to join Natura’s first multi disciplinary forum formation experiences for the construction of knowledge.

The first Scientific Forum – Sustainable Technologies was formed by me and three other UNICAMP teachers, each one with specialties in both Ecological Economics and Evolutionary economics’ areas. The Forum’s work started with a presence meeting on October 2nd in Cajamar, Natura’s headquarters, which lasted all day long.

In 2005, Nike decided to launch its first line of environmentally friendly sneakers, called “Considered”. Along this line, the company expected a good response, especially from the hiking boot made of fibers and a clearly ecofriendly face. Critics dubbed them the “Air Hobbit” boots, in reference to the heroes of the Lord of the Rings. [...]

Written by Therry Kazazian, one of ecodesign’s main names in Europe, and edited by Senac, the book “There Will Be An Age for Lighter Things” is not just another text book reading about design and sustainable development. Thierry Kazazian’s book talks about sustainability in an unusual and creative way…