The brands great concern in generating a sustainable market positioning made Volkswagen develop its first completely Eco-friendly bicycle. With its clean, functional and attractive design, it stoled the show at Auto China 2010, generating great curiosity towards its functioning. The coolest thing about this product is the extension concept of the car itself, as if [...]
(Português) Nesta quarta-feria, dia 9, eu fui convidado para dar uma aula no curso LiveDesgin, na Perestroika, em Porto Alegre. É um curso onde foram chamados vários profissionais que tem uma intensa prática ligada ao design e direção de arte. Todo conteúdo do curso se centraliza numa visão contemporânea e questionadora sobre o novo paradigma do Design frente às novas tecnologias [...]
Ethos Institute’s 12th International Conference Edition will be held in may. This edition’s main theme is “The world under a new direction: Sustainability. Society’s new contract with the planet”. I was invited to do an introduction for Janine Benyus’s work. She’ll be leading a lecture about the second principle of the Earth Letter as an [...]
This week, on friday the 5th to be exact, i’ll begin teaching a Bionics class (same as biomimetics) at PUC/Rio’s Design Department. For those who don’t quite know what this is: Bionics is a science that searchs, within the natural systems, an inspiration for problem solving inside engineering, design, medicin, and other fields of expertise. [...]
One thursday after the carnival, everyone in Tatil’s team, in Rio and São Paulo, got their Gátil. A few were chosen and got the Mini Gátil. Gátil was our hero in the Caboré Award’s conquest, after an endless “dying of love” saga. After 7 attempts, he finally won over the Owl. The Mini Gátil, complete [...]
The “ABP’s Professional Communication Stand Out” award happened last monday (november 30th) at Copacabana Palace hotel. The award exists since 1983 and it’s – alongside Caboré – one of the most important awards in the market. For the first year, design showed up as a category and Tatil took the prize! Running with us were [...]
Yesterday (11/25/09) was a special day! A workshop with almost 50 people – including criatives, planning and attendings from 10 different expertise type agencies that attend to Natura’s Eko brand – was held yesterday, from 2pm till 8pm, in São Paulo. We – that is me, Tânia Savaget (inspiration and strategy core director), her pupil [...]
Como parte da nossa “campanha” pro Caboré ( é turma, nesse prêmio rola praticamente uma “campanha eleitoral ” !!! ), saiu hoje no Meio & Mensagem um encarte com nossos flyers de folhas! São três desenhos diferentes que reforçam o caminho que escolhemos. Foram, no total, 4.500 folhas catadas no Jardim Botânico e no Parque Lage que hoje invadiram os escritórios de São Paulo! Vale uma conferida no nosso hotsite que traz depoimentos de nossos amigos e clientes, uma visita guiada na Tátil, além da saga do Gátil, nosso mascote oficial, tentando conquistar a Coruja, símbolo do Caboré.